Resume

Eugene Krimkevich

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Summary

Partnership and business development leader with over 16 years experience owning end-to-end BD deal cycles, partner onboarding, and partner success — including program strategy formulation, pipeline development, contract negotiation, go-to-market readiness, launch execution, and partner growth and management. Strong focus on product and API-driven alliances.

  • 0 → 1 scaling experience for new partner functions and teams
  • Deal experience includes API integrations, marketing partnerships, referrers and resellers, content licensing
  • Track record of working with strategic enterprise partners including Microsoft, Salesforce, Atlassian, Amazon, DoorDash, and Slack
  • Comfortable leading large cross-functional project teams in high visibility, high time pressure environments. Projects include M&A diligence and post-merger integration, product divestment, and product pricing changes
  • Background in data analysis and business modeling — comfort building data-driven partnership business cases
Experience
Head of Platform Growth
Jul 2022 — Apr 2026
Parafin
  • Founding hire for the Platform Growth team (post-sales onboarding, account management, and partner engineering), reported directly to founder/CEO in player/coach role
  • Grew origination run rate across the total portfolio over 10x with only one account experiencing regretted churn
  • Built and iterated on the onboarding playbook to decrease time to launch by 50% for standard integrations
  • Directly launched and owned some of Parafin's largest partnerships including DoorDash, Amazon, TikTok, Jobber, and SpotOn
  • Signed and launched Parafin's first Spend Card partner
  • Grew team to 6 account managers and 5 sales & partner engineers covering a total book of over 120 individual partner capital programs. Accountable for origination and growth targets, onboarding, partner management, renewals, and cross-sell. Grew and promoted two ICs to people leadership
  • Built the foundational playbooks and motions including onboarding, partner health measurement, account planning, roadmapping, and new product cross-sell/upsell as Parafin grew from Series A → Series C
  • Defined charter for the partner engineering function to own best-in-class developer documentation, integration and launch support, and new feature standardization
Director of Partnerships
Nov 2020 — Jun 2022
Onna
  • Owned the P&L for the partnerships function. Generated 106% QoQ increase in partner sourced and influenced channel revenue in first 6 months via technology and service partners. Defined quarterly team priorities, KPIs, and channel revenue forecast for executive leadership
  • Sourced, negotiated, and launched Onna's first ML partnership offering to enable customers to build a classification taxonomy across terabytes of legal documents
  • Worked with strategic partners including Slack, Zoom, Microsoft, Zendesk, Box, Dropbox, and Salesforce to coordinate API and integration roadmap, drive co-selling and co-marketing activities, conduct partner training, and obtain preferential developer support for Onna's product and engineering team
  • Negotiated agreements in partnership with Professional Services to close Onna's first new use case engagements for contract classification and community knowledge management
  • Led cross-functional product, marketing, and engineering project team to establish an integration prioritization framework culminating in first formal product integration roadmap for 2021/2022
Community Leader / Executive Member
Jun 2020 — Jul 2022
Cloud Software Association
  • Moderate content and mentor members for the largest global professional community of BD professionals
  • Led live one hour masterclass session for CSA executive members on re-launching partner programs
  • Created and led a 3 month pilot in coordination with founder and executive director of CSA to provide access to an archived knowledge base (operated using Onna) for 170 CSA executive members
Strategic Partnerships Lead
Jul 2018 — Aug 2020
InVision
  • First BD hire — created partner pipeline and program for InVision Studio from the ground up. Role subsequently expanded to include ownership of all strategic product alliances and partner strategy
  • Led outbound discussions with over 200 application developers. Secured commitments from over 40 developers to build the first set of apps for Studio before a public API was published
  • Cultivated strategic partnerships with key partners including Atlassian, AWS, GitHub, and Slack to expand top-of-funnel pipeline and build co-marketing narratives for the developer user persona
  • Created first set of formal processes and documentation for the platform partner program including integration review templates, partner prioritization and evaluation methodology, standardized go-to-market playbooks, and partner strategy documentation to guide resourcing around partner initiatives
  • Owned re-launch of InVision's DSM agency partner program including revised program tiering, partner vetting and scoring criteria, and a standardized GTM playbook to drive net new enterprise deals and upsells
Senior Business Development Manager
2014 — 2018
MINDBODY (formerly NASDAQ: MB)
  • Doubled size of API technology partner portfolio driving over $700K in ARR. Led discussions with over 100 developers to scale integrations on the API platform across use cases including finance and accounting, business intelligence, ecommerce, marketing automation and CRM
  • API program management including development of standardized ISV partner tiers, developer onboarding, go-to-market strategy, API pricing, and partner contract negotiation
  • Renegotiated contract for $1.5M ARR product division. Retained original profit margin while transitioning partnership to affiliate structure. Freed over 20 sales reps to drive sales of high-margin native products
  • Head of integration taskforce for two ISV acquisitions (Fitness Mobile Apps, Lymber). Led project team to achieve full operational integration post-acquisition. Co-lead on diligence for two additional M&A processes
Business Development Lead — Content
2014
Chegg (NYSE: CHGG)
  • Closed a dozen partnerships with online course publishers and content providers for MVP launch of Chegg Careers. Worked with product and engineering to complete content ingestion and partner onboarding
Strategic Project Manager
2012 — 2013
Chegg (NYSE: CHGG)
  • Owned research and strategic recommendations for partner prioritization of Chegg app platform — presented deep dive across different education verticals, led business development prospecting and outreach
Business Analyst — Operations, Product, Content Management
2010 — 2012
Chegg (NYSE: CHGG)
  • Lead data analyst supporting ops, product and content management teams using SQL and Excel to model complex strategy and decision scenarios. Analysis included A/B testing recommendations for Chegg's e-commerce engine, pricing optimization, and IRR and financial analysis
Expertise
Domain
Embedded lending Embedded finance Capital products API integrations Partner programs
Functional
Business development Program launch MSA negotiation Origination growth 0→1 team building Partner success
Education
BS Business Administration
UC Berkeley — Walter A. Haas School of Business
International Business & Entrepreneurship
University of Auckland, New Zealand — Study Abroad